Tejus Parikh

I'm the CTO and co-founder of WideAngle and I write weekly about building startups and the technology that powers them from Atlanta, GA, the startup capital of the south. Follow me on twitter or subscribe to stay in touch.

Make a product decision, reduce the size of your potential market

Posted on January 14, 2017

Adding product features increases the size of the addressable market at the expense of the potential one.

Adding product features increases the size of the addressable market at the expense of the potential one.

Consider the following scenario, you run a small software company and a potential customer is willing to put a deposit down on a purchase which will be completed when the team builds a specific feature. Most would say that this is an obvious "yes." Getting people to pay for your software is a notoriously hard problem.

Read the full post »