SXSW: Story Telling for Entrepreneurs

Posted by Tejus Parikh on March 13, 2012

I spend most of my time writing code. Sometimes, because I’m so deep in the weeds, I find it hard to explain what I’m doing eloquently and succinctly. I was looking forward to this session in hopes that I could pick up a few tips.

The session started well enough with a clip from an interview with Howard Shultz. It was a great demonstration of a good story. Then the presenter spoke. Then he showed another clip of Howard Shultz, then a graph on how stories are constructed, then another clip, then the same graph. Since telling disorganized and boring stories that are a far too long was not my goal, I decided to leave this session early.

Tejus Parikh

I'm a software engineer that writes occasionally about building software, software culture, and tech adjacent hobbies. If you want to get in touch, send me an email at [my_first_name]@tejusparikh.com.