SXSW: Story Telling for Entrepreneurs

Posted by Tejus Parikh on March 13, 2012

I spend most of my time writing code. Sometimes, because I’m so deep in the weeds, I find it hard to explain what I’m doing eloquently and succinctly. I was looking forward to this session in hopes that I could pick up a few tips.

The session started well enough with a clip from an interview with Howard Shultz. It was a great demonstration of a good story. Then the presenter spoke. Then he showed another clip of Howard Shultz, then a graph on how stories are constructed, then another clip, then the same graph. Since telling disorganized and boring stories that are a far too long was not my goal, I decided to leave this session early.

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Tejus Parikh

Tejus is an software developer, now working at large companies. Find out when I write new posts on twitter, via RSS or subscribe to the newsletter: