I'm a co-founder and CTO of Rivalry, an Atlanta, GA venture backed company. I write about everything that goes into building a young company, from fund raising strategy to technical nitty gritty.

What the VW Clean Diesel Scandal Can Teach us about MVPs

Posted by Tejus Parikh on September 24, 2015

This engine holds lessons for your startup Original image

I can easily picture the scene. A conference room filled with top executives are digesting the message from the CEO. He wants VW to be the #1 auto manufacturer in the world by 2018, which cannot be done without breaking into the hyper-competitive and well served North American market. The question for the executives is what can be done to differentiate the brand and attract customers to the showrooms.

The marketing guy hits on an idea, the American is saturated in everything except diesel vehicles, an area where VW already excels in. The engineering head expresses concerns, the American emissions standards are very strict. Meeting them would negate the performance benefits. But then he remembers one of his engineers boasting that they could tell if a test was done on the road vs in the lab based on sensor data alone. It was gamble, but a plan was quickly hatched to put in the hack to test if there was a viable market for selling diesel passenger vehicles in the USA.

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The Next Step In Atlanta's Startup Evolution

Posted by Tejus Parikh on September 04, 2015

Atlanta's growing Original image

In a recent conversation with a local VC we both commented on how the VC-backed software industry places a premium on ex-management and executive talent from large West Coast firms, but considers individuals that reached the same status in Atlanta as detriments. These are my thoughts on why that is today and the changes on the horizon that will improve that dynamic.

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WordPress, Apache, ELB, SSL

Posted by Tejus Parikh on August 21, 2015

The art of WordPress Original image

One of my favorite features in ELB is using it to terminate SSL. It saves me from having to manage the certificates in Chef for multiple different webservers. Getting WordPress fully over to SSL with ELB termination turned out to be a little more complicated than I thought. These are the steps that I followed to get Rivalry.com served up over HTTPS.

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Small Steps to Diversity in a Tech Startup

Posted by Tejus Parikh on August 13, 2015

More than one type of egg needed Original image

A team constructed with wide ranging experiences and backgrounds can be much more than the sum of individuals. While I like building teams filled with unique individuals, doing so can be difficult in the homogenous world of early-stage startups. The reasons why this is are numerous (and contentious), but that does not mean it's impossible. These are some of the things that we've found while adding to the diversity at Rivalry.

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Product Drives Enterprise Viral

Posted by Tejus Parikh on August 03, 2015

Get the product right to make it spread Original image

The Enterprise Viral growth strategy impacts other aspects of an organization, but is fueled through the product. It is the product's responsibility to prove the value proposition, be engaging, and turn users into advocates. These are great generalizations, but what are specifics that drive this type of product?

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