The Enterprise Viral growth strategy impacts other aspects of an organization, but is fueled through the product. It is the product's responsibility to prove the value proposition, be engaging, and turn users into advocates. These are great generalizations, but what are specifics that drive this type of product?
One tangential storyline to the consumerization of enterprise technology is the need for products to be Enterprise Viral. Like every change to an established go-to-market strategy, going enterprise viral has significant effects on the business, especially sales and product development. In this post, I'll take a look at the impact enterprise viral has on Sales.
RailsConf 2015 was local and in downtown Atlanta this year, making it the perfect opportunity for my first RailsConf. For starters, I whole heartedly appreciate the effort that goes into staging a conference of this size. Lining up venues, negotiating with hotels, managing vendors, attracting quality speakers, and just getting people through the process takes a lot of time and effort. It's an impressive undertaking for a non-profit organization relying on volunteer support. For that, the team behind the conference deserves some kudos.
That said, my company spent a good deal of money and three days in a critical period for my team to go. With that context, I didn't feel like I got enough out of it to go again, especially not outside of my home city. What follows are my thoughts on why.
Consumer products have long utilized the viral effect to spread awareness and increase the utility of the offering. Facebook was great when it was just your college friends, but value increased greatly when it became the easiest way to keep in touch with your family living half a world away. The consumerization of enterprise is one of the biggest trends in B2B software and we're starting to see the the similarities extend beyond UX to include "enterprise viral."
It's spring, the season of growth, and recruiting is top of mind for many of the companies at ATV. During one of my conversations with a colleague, he asked me "well what would it take you to join my company?" This is a question that hiring managers don't ask themselves often enough while designing and working through an interview process. It's too easy to focus solely on the companies needs and completely neglect the impact of the experience from the candidate's perspective.